Category: Birkenhead Constituency Committee

Wirral Council plan to spend £22,500 on a Birkenhead community newspaper. Will it fall foul of Pickles’ publicity law?

Wirral Council plan to spend £22,500 on a Birkenhead community newspaper. Will it fall foul of Pickles’ publicity law?

Wirral Council plan to spend £22,500 on a Birkenhead community newspaper. Will it fall foul of Pickles’ publicity law?

                             
A recent meeting of the Birkenhead Constituency Committee who will consider proposals to spend £22,500 on a Birkenheadcommunity newspaper
A recent meeting of the Birkenhead Constituency Committee who will consider proposals to spend £22,500 on a Birkenhead community newspaper

Buried among the appendices published ahead of the Birkenhead Constituency Committee on Thursday are two interesting reports.

The first report is the result of a Surveymonkey survey sent out to all residents that Wirral Council has an email address for in the “CH41, CH42 or CH42 postcode” areas. It seems however this is just a typo and residents in CH43 (which covers Bidston & St. James, Claughton, Oxton and Prenton) were also included as I received an email about the survey with the subject “Would you like to receive a community news update?” on 27th February.

Most people responding to the survey stated that what they liked most about the local free newspapers was local news, however question three revealed that around half responding to that question said that they don’t read the local free newspaper as it isn’t delivered to them any more. This answers concurs with statistics in the other report that states that out of the 39,823 households in Birkenhead, 24,962 receive the Wirral News (62.7%) and 22,091 the Wirral Globe (55.5%).

The survey continues with asking what people want they would want included in a “Birkenhead Constituency Committee news update” and the top answer was “unbiased, relevant local news” closely followed by finding out about local services, events and activities.

Interestingly there were also responses about why people didn’t currently read the newspapers from surveys in public locations where people gave responses such as “Council matters only appear if news editors think that they are controversial” and “fed up of hearing about bad people doing bad things and getting away with it”.

When asked about what information they thought should be included in a Birkenhead Constituency Community Newspaper there were a range of responses such as “find out about positive local news and important council information concerning regeneration and development”, “main council committee decisions – with commentary if necessary”, “planning applications”, “proposed road & transport information” but interestingly and this one seems to be a reference to Labour Rose/Lib Dem Focus “but not of councillors’ photographs at places where council work has been done at their behest”.

Not unsurprisingly not one of the questions asked residents if they thought that spending £22,500 of taxpayer’s money for three editions was a good idea. What is proposed is a pilot of three editions over six months (each edition being bi-monthly) of an eight page publication (whether it would be colour or black and white is not mentioned). It’s stated that “It will be non political and inform people of news they are interested in.” Quite how it will manage to write anything about Wirral Council that people are interested in (which means the more controversial political news), yet remain “non political” remains to be seen. The long term aim is to have advertising from “public sector partners”, grants and “appropriate advertising” cover its costs for future editions.

It will be edited by Lairdside Community Together, who will be recruiting an apprentice to work on it through Wirral Metropolitan College. Interestingly it won’t be delivered by paid deliverers but by volunteers with ward councillors suggesting an organisation in their ward (sports clubs and scout groups are mentioned in the report). These organisations would then receive “an incentive”.

However the future is not looking particularly rosy for such Council run publications. Rt Hon Eric Pickles MP is not as keen on them as the Birkenhead Constituency Committee. In approximately a week (30th March 2014) s.39 of the Local Audit and Accountability Act 2014 on the code of practice on local authority publicity comes into force. This section gives Eric Pickles the legal power to tell Councils off who aren’t complying with the “Code of practice on local authority publicity” and force them to comply. This section also allows the Rt Hon Eric Pickles MP to create a new law making it a legal duty for all local Councils to comply with the Code of Practice on Local Authority Publicity.

So what is the Code of Practice on Local Authority Publicity (which also comes with an explanatory memorandum and how could the proposed Birkenhead Constituency Community Newspaper fall foul of it?

Section 2 of the code makes it quite clear that it applies to such publications “The code therefore applies in relation to all decisions by local authorities relating to paid advertising and leaflet campaigns, publication of free newspapers and newssheets and maintenance of websites – including the hosting of material which is created by third parties.”

Section 4 outlines some principles applying to “publicity by local authorities”. These are that it should be cost effective, objective, even-handed, appropriate and “be issued with care during periods of heightened sensitivity”. I think that last bit refers to the period in the lead up to elections.

Going back to what somebody wanted in such a newspaper being “main council committee decisions – with commentary if necessary” section 15 would appear to rule that out “Such publicity may set out the local authority’s views and reasons for holding those views, but should avoid anything likely to be perceived by readers as constituting a political statement, or being a commentary on contentious areas of public policy.”

Section 28 is specifically about such newspapers, restricts their frequency to quarterly and restricts what can be put in it “Local authorities should not publish or incur expenditure in commissioning in hard copy or on any website, newsletters, newssheets or similar communications which seek to emulate commercial newspapers in style or content. Where local authorities do commission or publish newsletters, newssheets or similar communications, they should not issue them more frequently than quarterly, apart from parish councils which should not issue them more frequently than monthly. Such communications should not include material other than information for the public about the business, services and amenities of the council or other local service providers.”

Section 34 bans such publications in the lead up to elections “During the period between the notice of an election and the election itself, local authorities should not publish any publicity on controversial issues or report views or proposals in such a way that identifies them with any individual members or groups of members. Publicity relating to individuals involved directly in the election should not be published by local authorities during this period unless expressly authorised by or under statute. It is permissible for local authorities to publish factual information which identifies the names, wards and parties of candidates at elections.”

As it states in the explanatory memorandum “Council newspapers, issued frequently and designed to resemble a local newspaper can mislead members of the public reading them that they are local newspapers covering council events and give communities a biased view of the activities of the council.” There’s also the concern that such publications (as this one is expected to be funded after the first three issues through advertising) will take advertising away from local newspapers and make them less financially viable.

So I’m starting a poll to see what readers think about the community newspaper proposal ahead of the Birkenhead Constituency Committee on Thursday which will consider it.

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Birkenhead Constituency Committee: Public Question Time

Birkenhead Constituency Committee: Public Question Time, questions on bedroom tax,

Birkenhead Constituency Committee: Public Question Time

                                

Jim McGinley asked the first question in the public question time at the Birkenhead Constituency Committee. His question was, “Why can’t the Council be persuaded to do what twenty-one other councils have done and insisted that the provisions of the 1985 Housing Act in relation to room size do apply to implementation of the bedroom tax?”

Paul Haywood asked two questions. The first one was “How this group is tying into the main Council and how we and the other areas are tied back to the main Council?” and his second question was about the information supplied for agenda item eight (update on data collection).

A member of the public at the back asked, “Can we start having things like workshops so we can understand?”

Lynn Evans, Chair of Devonshire Park Residents Association and Devonshire Park Neighbourhood Planning Forum asked, “A very genuine question, which is that this was introduced as a very exciting development and very new. I would really like to understand what is really exciting and what is new about this committee?

The things that we’ve heard talked about are absolutely vital, setting priorities, how public spending is controlled, making sure we get quality from contracts, looking at the huge need that we know we have in Birkenhead, but I understood that this group was about strategy and surely when we’re talking about strategy, we can’t be talking about how we can not deal with the day to day allocation of resources to address those problems but how we actually address the problems strategically? How we look at a regeneration plan for the area? How we lift ourselves up out of poverty, not looking at what is uniquely bad about Birkenhead, but looking at what our unique character is and what our unique assets are and how we can really lever those to attract investment into the area to lift ourselves out of this mentality of being a deprived area?

My view is that what we really fail our people in Birkenhead is not in terms of opportunity but in terms of aspiration and that really as a group should be setting the agenda for that and having the highest aspiration for Birkenhead. We talk about NEETs, young people who aren’t in education or training or employment but the missing link in that is entrepreneurialism. How will this group engage with the business community? How much will you give these young people something to aspire to that they can do as individuals to lift themselves and at the same time … out of the trap that we seem to feel we are in? Thank you.”

Philip asked, “Cllr Davies mentioned at the start the ambition to prepare a Neighbourhood Plan but Devonshire Park already has one. They didn’t need this committee to prepare a Neighbourhood Plan, they got on and did it. That’s what we need to do, that’s something we could do. All you need is twenty-one people, surely you can find twenty-one people across all the wards represented here and you could start working on those strategic issues? Hopefully with the help and … council officers, so you don’t need a lot of money to start working if you wanted to do …”

Pauline Cocker asked, “I’d just make suggestions to make all this more meaningful, as to me this is like an Area Forum gone mad. That somebody you know on an A4 sheet or two puts a plan together for the January meeting for what we need to look at for the budget for 2014/15 because we’re nearly at the end of this year. We’ve got to spend this money but what perhaps the priority should be that we start looking at you know in January, somebody comes up with some kind of plan we can all sit here and say ‘Yes, no, we don’t like it’ get something out.

That kind of back into the community and for it comes back at the end of March when it’s been out to the community properly so that the community feels that they’ve actually had a say in what’s going on and just another suggestion for how to spend the money, perhaps you could spend it on engaging with the children and youth who are responsible for antisocial behaviour and a lot of people will notice a difference in their area and a meaningful engagement with youth not just a one-off that keeps them busy for two weeks and then they’re back.”

Follw this link for the answers that the Rt Hon Frank Field MP, Chair of the Birkenhead Constituency Committee gave to these questions.

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