Cllr Elderton pointed out that the photos didn’t illustrate the colour. Although it seemed garish were there no sustainable reasons to turn it down? The answer given was no, it doesn’t require consent because it replaces one of the same size and illumination, so Wirral Council had no control in this matter. Cllr Elderton asked if the colour of the frame rather than the sign itself could be controlled?
Cllr Knowles called the “loud sign” a joke and that it stuck out like a sore thumb. Cllr Mitchell pointed out that once it was up and running the dance school hadn’t been as bad as they thought it would be. He further pointed out that Wirral Council had no controls other than over illumination.
He joked and said the applicant was happy to tone down the brightness and make it as grey as the rest of Hoylake. Cllr Mitchell proposed the application be accepted, seconded by Cllr Johnston. It was agreed with all councillors in favour.